Cheryl Mellen
Quality Tester, Head of Training Program/Documentation,Graphic Artist, Universal
I believe that I can add to the industrial growth of Internet and Graphic Design, due to my creative and imaginative sprit.
I enjoy the makings of brochures, signs,flyers, invitations, booklets, posters, logos, advertisements directed for newspapers and journal as well as pamphlets which go to print and are done punctual to the point and maintain a creative clean line.
I have developed web sites on a freelance basis and have been promoted by several companies to maintain the web sites thus giving me the title of Webmaster. Having been the Webmaster of such companies such as http://www.Stier.co.il I further designed mini sites in their web sites having a free hand to create the banners and logos of that particular companys exhibition material and needs. Further to note, I develop online advertisement campaigns based on multimedia rich experience (flash) which is at times supporting the advertisements printed in newspapers as a One Line Campaign.
I observe the environment surrounding me, from this realm I have taken my inspiration. I
I have developed my own sense of graphic art be it on the web or print of saying less is more. For it is in the quantity of less, that a message is presented and easily understood.
Taking into consideration my educational background of arts, sociology, psychology, as well as literature, it is these major streams of though that has molded my Graphic methods and evaluating process.
The Internet and Graphic world is not only a web of thought and fantasies, but a city that must be visited and enjoyed to its fullest.
I am considered to be extremely hardworking without regards to the hours invested. I believe in a level of perfect or as near to it as possible.
The Internet and Graphic world is not only a web of thought and fantasies, but a “city” that must be visited and enjoyed to its fullest.
I am considered to be extremely hardworking without regards to the hours invested. I believe in a level of perfect or as near to it as possible.
11 contacts1.Head of Training Program. I write the Software Guidebook and produce the PowerPoints for Training sessions.
2.Working with the Development Team at Universal Ad; QT the UAD Plugins that are used in collobration with Adobe InDesign.
3.I am one of the Graphic Aritsts that work in collobration with the ODP Suite to repoduce Circulars and Flyers for the American customers.
Universal Ad is set to revolutionize the Retail Promotions market with a breakthrough solution -
our patented On Demand Promotions (ODP) Suite. Designed for retailers and their service providers, such as ad agencies, wholesalers, and printers, it offers a rapid ROI and is the only product that:
Completely automates the Creative efforts while maintaining full design freedom
Fully integrates the three main aspects of the process – Creative, Workflow and Data
Maximizes efficiency by streamlining the management and planning of promotions
Opens all the retail promotions-related bottlenecks across the entire organization
Enables the creation of a large number of highly targeted cross-channel promotions
Significantly reduces operational costs by at least 50% and time-to-market by up to 75%
Expands promotional reach by automatically repurposing ads to all other channels
2006 - 2007Stier Group is Israel's leading trade fair organization. Established in 1973, the company is still managed by its founders and owners, supported by a team of eighteen professionals fully trained in all aspects of exhibition and convention management.
I enjoy the makings at Stier Group International of Exhibition Brochures, signs (highway and street), flyers, invitations, booklets, posters, logos, advertisements directed for newspapers and journal as well as pamphlets which go to print and are done punctual to the point and maintain a creative clean line.
Having been the Webmaster of Stier Group http://www.Stier.co.il - I further designed mini sites in their web sites having a free hand to create the banners and logos of that particular company’s’ exhibition material and needs. Further to note, I develop online advertisement campaigns based on multimedia rich experience (flash) which is at times supporting the advertisements printed in newspapers as a One Line Campaign.
2006 - 2006The Fishman Group is recognized as one of Israel’s largest and most renowned private investment groups. It is primarily involved with investments in Real Estate, Retail, Media and Telecommunications. The Fishman Group has diversified holdings in Israel and abroad and owns some of the major companies in numerous fields.
My postion as a Flash/Graphic Designer was to design campaign commericals for various companies that were realted to the Fishman Group.
2005 - 2006A small Graphic Design Studio that catered to both Hi-Tech companies and private organizations.
Materials were created in three languages - English/ Russian and Hebrew.
My postion was Graphic Designer. I created and designed creative materials that are related to Business Cards/Calendars /Invitations and Posters/Web Sites
