Eldad Pruzan

A consultant & practitioner for Business Development, Marketing, Strategy and Sales. Fulfilling business assignments that creates value where and when needed (Asia US Europe Far-east.) .


A natural salesman , and an experienced business executive I am exploiting my know how , abilities and vast contacts to develop markets and acquire market shares for products and technologies in a variety fields : semiconductors, components, technologies, automotive electronics, consumer electronics, cellular infrastructure etc.

The followings are my latest consultation assignments:

An American passive components company (1.5BUSD)
Advised to VP Business development on business strategy on product and global markets. Emphasized on consumer electronics markets in Asia . My studies set the basis for a product/business acquisition decision resulting in decision not to buy an overpriced business .

An American company that delivers MIMO technology and products to the cellular hand-sets (MIMO-Multiple Antennas /Antenna diversity)
Advised to the president/CTO on business aspects target markets barriers to entry and key applications.

VP Business Development Marketing and Sales, consultant full time . Provided executive leadership for a start up company in the Supercapacitor business. Developed and executed an Exit strategy that successfully brought an acquisition of the company for accumulated $4.7M, although the company did not have production capacity or backlog orders . Secured additional investment of $3M.
Successfully achieved this mission- to bring the company to an exit with out production capacity was a result of awareness in the engineering community to the company and it's product, definition and configuration the products, implementation of an indirect business strategy by assigning distributors and rep globally and introduced the company to prominent capacitors manufacturers in the US, Europe and Japan such as EPCOS, ARCOTRONICS, ELNA, CDE, KEMET, NCC MAXWELL etc. I developed relationships and long term partnership with these companies.

Developed collateral and working relationships with PR agency as well as with the press.
Current inventors invested a substantial additional sum in the company as a show of confidence in company's position due to my work and performance .

Example of assignments:

SelaSemi Inc
Directed Far East territory for a semiconductors equipments manufacturing company. Directed the representatives (Reps) and sold directly to Silicon Fabs. Sold 8 machines valued at $1.5M per year .

I.C.Com
Outlined a product and developed business plan for an Automotive Adaptive Cruise Control

Set up the European business ASICS strategies to establish Chip Express’ European presence through 4 regional distributors and managed the European sales operation. Managed The PR and marketing activities. Built a technical support organization through design houses and coordinate the factory

Sold to Boeing, Ericsson Philips and other customers through distributors. Developed cooperation with a institutions in Germany IMC .

Consultant & Practitioner at Cnsultant Management Consulting industry

January 1994 – January 1995 (1 year 1 month)

1994-1995 CONSULTANT
(Europe) Consultant to international high tech companies.
Specialized in business strategies, marketing, sales channels, technology valuation and transfer.

ES2 - France -Analyzed the company and its business situation. Wrote a full business strategy complemented by marketing strategy and implementation plan

VLSI Technology-Germany Set up the Near East Business strategy, managed its implementation. Developed Wireless business in Turkey.

at VLSI [ Edit ] Semiconductors industry

July 1989 – December 1993 (4 years 6 months)

European marketing manager for computers, personal computers, industrial and consumers products. Managed team of marketing engineers as well as application experts and business planers.

Developed the market and managed the business of VLSI’s ASIC’s in Europe telecoms and consumer companies Alcatel , Siemens, , Philips, Thomson/TCE , CEGELEC. Increased the business to 25MUSD, restructured the product mix and business guidelines, managed design-in, and pricing planning forecasting .
Developed and managed the VLSI’s PC chipsets business in the European PC OEMs Olivetti, Siemens, ICL, Apple, IBM, HP , Tulip etc. Managed the daily operation including forecasting delivery customer selection negotiations product road-maps and set up PR targets worked with PR department etc Brought it to a 60MUSD level with market penetration of 90%.

Responsible for the sales and marketing of ASIC’s to the Israeli high tech industry increased the business 250% to a level of 2.5MUSD . Gained market share of 65%.
Developed account strategies , product introduction business forecasting and planning .

Sales manager in Israel.
Responsible for the sales and marketing a sales engineer and application engineer under my guidance of ASIC’s to the Israeli high tech industry increased the business 250% to a level of 2.5MUSD. Gained market share of 65%.
Developed account strategies, product introduction business forecasting and planning.

Salesmen for S/34, S/38 and MAPICS s/w ,